Company: 3M

Traditional Hardware Market


Exceeding sales in a time of crisis

2016 was a hard year for Latin America, and 2017 seemed to bring even bigger difficulties.

Along with a team of Sales Reps, we built a reward program that would help us attain 105% in Sales and 102% in Profit.

A contest for distributors of the hardware channel that, if won, would take the buyer to Formula 1 in Mexico, along with a companion, that same year.



The sales contest would run from January to June, results would be announced in July and prizes would become effective in October.


Not only were efforts focused on sell-in, but sell-out would be closely monitored to maintain healthy inventories throughout the chain.