Exceeding sales in a time of crisis

2016 was a hard year for Latin America, and 2017 seemed to bring even bigger difficulties.

Along with a team of Sales Reps, we built a reward program that would help us attain 105% in Sales and 102% in Profit.

A contest for distributors of the hardware channel that, if won, would take the buyer to Formula 1 in Mexico, along with a companion, that same year.

KEY FACTORS

IMMEDIACY:

The sales contest would run from January to June, results would be announced in July and prizes would become effective in October.

JOINT EFFORTS:

Not only were efforts focused on sell-in, but sell-out would be closely monitored to maintain healthy inventories throughout the chain.